Dane Gorton

Director, Business Development

I’m Dane Gorton, Director of Business Development and Marketing at Axis Insurance. With 15 years in the industry, I started in personal insurance and moved into commercial brokerage, specializing in real estate, hospitality, and professional liability. Alongside my brokerage career, I’ve built deep experience in B2B marketing and sales, with a strong grounding in buyer psychology, branding, positioning, and technical execution.

Over the past three years at Axis, I have been the driving force behind the firm’s brand, setting the tone, standards, and direction for how Axis presents itself in every capacity. I rebuilt the brand from the ground up and led the development of all major brand expressions across Axis, Blueprint, and Woodsure, guiding industry-leading designers and partners to execute against a clear, disciplined vision. I built the marketing and business development function end to end, brought PR fully in-house, and led multiple brand launches, content strategy, and sales campaigns across the business. I also created the strategy for, and oversaw the implementation of Salesforce as our core growth and pipeline platform, aligning marketing, business development, and sales execution. Every initiative is grounded in a high-impact, high-ROI, no-nonsense philosophy, focused on positioning Axis as a high-quality, trustworthy brokerage that consistently punches above its weight.

Today, my focus is on Business Development; designing and executing high-performance sales campaigns that materially outperform traditional brokerage marketing. I combine deep insurance expertise with advanced B2B sales and marketing strategy, and a sharp eye on emerging technologies like crypto, AI, and the evolution of digital distribution, to build scalable pipelines and modern growth systems that give Axis and our clients a meaningful edge.