Annabelle Zhu

Administrative Assistant, Professional & Financial Services

I’m Annabelle Zhu, an Administrative Assistant supporting the Professional & Financial Services (P&FS) practice group at Axis Insurance. In my role, I focus on generating and verifying leads, developing outreach strategies, and crafting tailored communications to connect with potential clients. I also work closely with marketing to ensure our sales strategies and campaigns operate with efficiency and precision.

My career path has been shaped by diverse experiences. While studying Philosophy at UBC, I worked in the restaurant industry, where I built strong communication skills and a focus on delivering exceptional client experiences. From there, I transitioned into banking, where I gained valuable knowledge of financial services and client support. These experiences gave me a strong foundation for my current work at Axis, where I bring together customer-focused communication and organizational expertise to support our team and clients.

Within Axis, I specialize in supporting the P&FS practice group across industries such as architects & engineers, real estate professionals, and mortgage brokers. My work ensures our team stays organized and on track, managing the details that keep larger initiatives moving forward. By doing so, I help create the structure and momentum that allows our clients to take on challenges confidently and grow their businesses.
Outside of work, I’m passionate about staying active and exploring new experiences, whether that’s skiing in the winter, hiking in the summer, practicing Pilates, following Formula 1, or traveling to new destinations.