Loretta Eldridge

Account Executive

I’m Loretta Eldridge, an Account Executive on Axis Insurance’s Professional & Financial Services team. I am a values-driven strategic communicator who generates demand through honest storytelling. As an insurance professional, I dive deeply into policy details, client operations, and organizational goals, while utilizing strong relationships within the insurance ecosystem to deliver powerful and relevant solutions.

I am proud to support Axis’ clients in their communication with insurance underwriters and to cultivate client stories that stand out in a crowded insurance marketplace. Together, we use strategy and storytelling to embrace and celebrate risk, achieving foundational successes for their teams and businesses.

With nearly 20 years of experience in marketing and communications, I’ve led national teams in the cannabis technology, insurance, and non-profit sectors. I’ve created business’ brands, launched products and services, and built sustainable sales pipelines. I’ve also had the rare opportunity of representing the history, culture, and importance of Canadian business in the Lloyd’s of London marketplace. My background in book publishing informs my technical skillset and dedication to clarity, while my passion for marketing empowers me to tell stories that drive results.

Beyond insurance, I am a life-long volunteer with a history leading marketing and communications for the Canadian Association of Black Insurance Professionals (CABIP), acting as the Co-Chair of the Cannabis Council of Canada’s Advocacy Committee and a member of their Excise Task Force, and decades training kids in martial arts and horseback riding.