Dane Gorton

Director, Business Development & Marketing

I’m Dane Gorton, leading the Business Development and Marketing team at Axis Insurance. With 15 years in the industry, I started in personal insurance sales and moved into commercial insurance as a broker focused on real estate, hospitality, and professional liability. I’m passionate about blending my knowledge of insurance and sales with digital innovation, having led multiple successful brand launches and marketing strategies over the past 8 years.

At Axis, I distilled our core values and culture into a clear vision—helping clients embrace risk and achieve success—and embedded it into the fabric of our brand. This vision now guides our approach to communicating value to our clients and delivering meaningful solutions.

Since moving into the digital space in 2015, I’ve also developed cutting-edge sales pipelines and strategies, combining broad industry knowledge with innovative marketing techniques. These initiatives align with Axis’s mission and ensure our clients can confidently lean into risk as they grow.

Outside of work, I’m an outdoor enthusiast and hiker, with a keen interest in economics, finance, and emerging technologies like Bitcoin and AI. At Axis, I’m committed to pushing the boundaries of what’s possible in Canadian insurance, delivering best-in-class solutions that empower our clients to grow with confidence.